Sri Lanka’s national carrier, SriLankan Airlines, on Saturday signed on board Sri Lankan Bollywood actress Jacqueline Fernandez as its brand ambassador.
The letter of agreement was signed between SriLankan Airlines Chairman Ajit Dias and Jacqueline Fernandez, on 29 July at St. Regis Hotel, Mumbai, a statement said.
“With this collaboration it made her the face of SriLankan Airlines and the brand continues to strengthen its presence in India,” it said.
Commenting about the association, Jacqueline Fernandez said it was an honor to be part of SriLankan Airlines and the brands heritage and ideology are depicted in its service and strong reputation carried for many years. “Ever since I was a kid I had great memories travelling with this airline. I am quite excited about this opportunity to represent the brand from my country of origin, which I truly believe in.”
Speaking on the occasion SriLankan Airlines Chairman Ajit Dias, said: “We are delighted to have Jacqueline Fernandez as the Brand Ambassador for SriLankan Airlines. Jacqueline’s strong connect; passion towards Sri Lanka and being an iconic profile in Sri Lanka aligns her naturally with the brand, just like our other two brand ambassadors, Mahela Jayewardene and Kumar Sangakkara.”
This article originally appears on DailyFT.