The global hospitality industry entered 2014 on an upward growth trajectory; a greater sense of optimism was palpable across most regions, as accelerating capital markets, favorable supply and demand balances, and strong investor appetites fueled higher transaction volumes and strengthened lodging fundamentals.
Over the next 12 months, further gains in the global hospitality sector are anticipated. Major industry players are seeking to strategically deploy and optimize their capital investments, and strong investor appetites, coupled with the availability of flexible and creative capital sources, will fuel demand for hotel acquisitions.
The consolidation of asset-light, third party management platforms will remain prominent, as investors continue to seek the most qualified operators to improve the performance of recently acquired hotel assets. Previously dormant lodging markets are positioned to gain traction, as increasingly opportunistic investor groups weigh higher returns in secondary locations and emerging sub-markets. And the focus on technology will intensify, as both hoteliers and customers continue to evaluate their return on investment in a lodging experience grounded in sophisticated social, data and mobile applications.