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Marketing and Promotions

Marketing and Promotions

The 3 Keys to Ensure Your Hotel is on Page 1...

SEO key
"What a beautiful website!" "The better to capture you my dear." Or is it? Your hotel invested a lot of resources putting together a web package that...

Booking trends: Don’t ignore impact of GDSes

A bar chart, showing the progression of GDS accounts
REPORT FROM THE U.S.—It’s easy to fixate on technology when talking about bookings, but one of the most well-established paths to booking a room...

Guests introduce Mission Point Resort to 120,000 social connections in 3...

resort
Mission Point Resort, an immersive getaway on Mackinac Island in Michigan, has tapped the Flip.to brand advocacy platform to reach a massive new audience...

Virtual reality: on the road to becoming mainstream?

Virtual Realty Glasses
With the availability of inexpensive headsets virtual reality as a marketing tool is becoming, well, a reality for museums and other attractions. Andrew Hennigan...

Leveraging Digital Marketing to Increase Hotel Bookings

Hotel Digital Marketing
Travel and tourism is one of the few industries worldwide that has effectively leveraged on digital marketing. The same holds true in the Sri...

F&B marketing to Millennials – the power of word-of-mouth

two couples seated at a dinning table smiles at the camera
I recently returned from a business trip to Tbilisi, Georgia, where Puccini Group is creating a destination dining restaurant at Sheraton Metekhi Palace, a...

How to use art to differentiate your hotel

Anne Juliette Maurice, GM of the Hotel Plaza Athénée, partnered with nearby galleries to launch the Art in Motion installation in the hotel. - See more at: http://www.hotelnewsnow.com/Article/16639/How-to-use-art-to-differentiate-your-hotel#sthash.G1iQs45G.dpuf
Luxury customers are a demanding sort. They are well-traveled and have seen a good portion of what the world has to offer in terms...

Building a virtual bridge between a free independent traveler and the...

The travel and tourism industry is a multi-trillion dollar business and every country, city, hotel and travel agency is seeking for their share of...

How Taj Hotels is tying responsible tourism to loyalty

a African woman carrying a child badges a white lady who carries a African baby
Banking on the growing popularity of responsible tourism in Asia Pacific and a bid stay relevant to global trends in hospitality, Asia’s Taj Hotels...

10 Bar & Restaurant Marketing Ideas

Glasses
You have a great restaurant – tick. The food is great – tick and you have loyal, satisfied customers – tick, tick. But you’d...